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  • What is Social Media?
  • Benefits of using Social Media for your Business

What is Social Media?

 
     
  What is Social Media?  
     
  Social media is a new online media. It allows anyone and everyone who is interested to participate. It allows people to have a conversation, build a community, share interests, vote, comment and share. It is a means by which people connect to each other and are able to build various networks like common interest and business partnerships.  
     
  Types of Social Media  
     
1.  Social networks  
  These sites allow you to build a personal or business profile on the internet allowing you to connect with friends, colleagues, potential clients and to share content and to communicate.  
  Example: Facebook, LinkedIn and Google +  
     
2.  Blogs  
  A blog is an online journal.  
  Click here for more information on the business blog packages that we have on offer.  
     
3.  Forums  
  This is an area for online discussion mostly around specific topics and interests.  
  Click here for more information on the forum packages that we have on offer.  
     
 4. Content communities  
  These communities organise and share particular kinds of content. They tend to form around photos and videos.  
  Example: YouTube (videos) Flickr (photos) Pinterest (photos)  
     
5.  Micro blogging  
  This is Social networking with bite-sized blogging. Small amounts of content are distributed online and through the mobile networks.  
  Example: Twitter  
     
 6. Podcasts  
  Audio and video files that is available by subscription.  
  Example: Apple iTunes  
     
 7. Wikis  
  These websites allow people to add content and edit the information on them acting as a communal document or data base.  
  Example: Wikipedia.  
     
  We offer the following Social Media packages:  
  Social Media Startup Package  
  Social Media Management Package  
  Facebook Advertising  
  Facebook Viral Marketing  
     
  Social media is a means of connecting people in so many different ways. Whether you are looking for old friends, new friends, like-minded business partners. It is a place where people can find information, inspiration, services and specials faster than ever before.  
     
  Connect with us for all of your social media requirements.  
 

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Benefits of using Social Media for your Business

 
     
  Benefits of using Social Media for your Business  
     
  Social media presence  
  This provides a place for people to find you, your services and products and for your business to build a positive reputation.  
     
  Branding  
  Whether users directly engage with your brand or not, they will see your brand name within the networks they use. The more impressions a consumer gets of your business, the more likely they will remember the name in the future. Brand awareness is vital for success.  
     
  Cost  
  Businesses can use social media to create and distribute promotional material for a fraction of the cost for the content to appear in the press, on radio or TV.  
     
  Promotion  
  Content can be updated, changed and promoted in seconds making it possible for businesses to have an added edge over their competitors.  
     
  Distribution  
  Distributing content via social media also provides you with more opportunities to entice others to link to your content which is great for search engine optimisation.  
     
  Ease of use  
  Social media channels are extremely simple to use. All that is required is a device that you can use i.e. computer, cell phone, iPad, tablet etc. and an internet connection.  
     
  Customer service and feedback  
  Providing support to your customers is vital to your success. When a person reaches out to you it is important to respond in a timely and helpful manner showing dedication to your audience.  
     
  Global reach  
  Social media can help to find customers for your business. Conversations are constantly happening within each social network. Provide transparent, open and honest communication, offer great service and show interest to clients interacting with your business or brand. This will encourage people to recommend your business or services. We all know that "word of mouth" is the best form of marketing that there is, especially when it comes to social media and social networking.  
     
  Measurability  
  Immediate reporting is available so businesses can test marketing messages, gauge user responses and tweak where necessary.  
     
  Contact building  
  Social media channels offer opportunities to interact with customers and build relationships. Companies can test ideas, manage customer services and customers can select the type and frequency of messages they receive and send out.  
     
  Reputation management  
  It's beneficial to know what your customer thinks about your products, cause or services. Social media is open to everyone; anyone has the ability to say what they want about your brand. Therefore make sure what is being said is truthful, not necessarily positive, this is key to developing trust of your audience and influencing them in a positive manner.  
     
  Social Connect offers a variety of social media services tailor-made to suite your business needs.  
     
  Connect with us for all of your social media requirements.  
 

Connect With Us | Social Connect

 

Enquire Now!