What is Online Marketing?  
     
  Online marketing is a form of marketing where you use the internet to promote your product or service to generate a response from your audience.  
     
  Social Connect can help you to get your business on the world wide web, we can assist in getting potential customers to your website and we can help people to connect with your brand.  
     
  We offer the following Online Marketing solutions:  
  Email Branding  
  Bulk Email  
  Electronic Newsletters  
     
  Types of Online Marketing and Advertising services that we offer  
     
  Display advertising  
  This is when you advertise on a third-party website in the form of a web banner to drive traffic to your website.  
     
  Interactive advertising  
  This involves the use of animation and other graphic techniques to create adverts that engage and invite viewer participation.  
     
  Email marketing  
  Is used to send promotional emails and information about your products and services to clients who have opted-in to receive these messages direct to their in-box.  
     
  Viral marketing  
  Is a technique to encourage customers to pass along information about their products.  
     
  Search engine marketing  
  Refers to all aspects of search, including organic and paid listing. Companies use this to increase their visibility in the search engine page results. For effective search engine marketing your business needs to focus on paid search as well as growing your business by maximising your content (organic growth) on your website using relevant keywords.  
     
  Organic growth is the process of growing your business from existing business. What this means for your website: You have to constantly update and add fresh content to your website making sure you include keywords that people use when searching for your brand, service or product.  
     
  Search engine optimisation is the process of optimising your website content so that the search engines find your content, index it and determine how relevant it is for a specific search query.  
     
  Indexing is the process used by search engines to crawl the web, scanning webpages and storing information about them. The more pages that are indexed, the easier it is to rank for more keywords.  
     
  Social Media Marketing  
  This is the process of gaining website traffic or attention through social media sites.  
     
  Inbound marketing  
  Focuses on driving relevant traffic to your website and ultimately turning those leads into sales.  
     
  Digital media marketing  
  Digital media is a form of electronic media which includes photos, video and music, distributed over the internet.  
     
  Media is the storage and transmission tools used for delivering data or information.
Media + Internet = Online Media.
 
     
  Online Media is represented by forums, blogs, image galleries and video portals. By using these tools people are able to communicate, promote and educate. They can share products, services, information, experiences and recommendations. Online media has made it possible for us to engage and reach people all over the world.  
     
  Forums  
  Online forums or discussion boards are widely popular. They allow everybody connected to the internet to share their opinion on a certain topic. Forums take place in a public place where a lot of people discuss something.  
     
  Blogs  
  This is the evolution of the forum. A blog is like a public diary, everyone can share their opinion on something. A blog is more private than a forum, allowing the individual to share opinions or write on a subject that is important to him/her.  
     
  Image galleries  
  Image galleries represent a huge portion of online media today. A public image gallery gives everyone the chance to photograph important events and then to share it with the world.  
     
  Video portals  
  Video portals are the latest trend these days. Watching a video online has become very easy and available to everyone. The low price of video-recording digital cameras has made shooting and editing of videos easier and the connection speed of the internet has made it possible for everyone to make and upload videos on the internet for everyone to enjoy.  
     
  Our online marketing solutions give you the opportunity to engage with your target audience in the environment where they wish to receive communication from your brand.  
     
  Connect with us for all of your online marketing requirements.  
 

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  Benefits of outsourcing your Online Marketing to Social Connect  
     
  - Value for money  
  - It's more cost effective than hiring someone full-time  
  - We have the skills of an entire team  
  - Our clients benefit from a constantly evolving knowledge base and expertise  
  - We offer a one-stop shop so you do not need to hire multiple agencies to get the job done  
  - We are passionate about what we do and we treat each client's business as if it is our own  
  - We like to be on the forefront of the digital shift so we constantly adapt to achieve results that best benefit our clients  
     
  Connect with us for all of your online marketing requirements.  
 

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  How can Social Connect help your Business with Online Marketing?  
     
  Whether you want to increase brand awareness, drive qualified leads, increase quality web traffic or sell products, Social Connect has the perfect option for your business.  
     
  Social Connect serves as the outsourced "in-house" marketing department for many of our clients.  
     
  What this means is: we build/manage their websites, we optimise their websites for search engines, we manage their social media dashboard, we advertise on third-party websites driving customers to our clients websites, we ghost-write their blogs, we manage their data base, we compile their email newsletters and we do their design and printing.  
     
  Our clients choose the service that they require (whether it is all of our services or only part of our service) and we fill their requirements.  
     
  We do what it takes to get them online, we maximise their return on investments and we help to grow their business.  
     
  Connect with us for all of your online marketing requirements.  
 

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