What is Email Marketing?  
     
  Email Marketing is as the name suggests, the use of email in marketing communications.  
     
  There are different types of email marketing solutions:  
     
  1. Direct email:  
  This envolves sending a promotional message in the form of an email with a strong call to action.  
     
  2. Retention email:  
  These emails are generally known as electronic newsletters. A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on readers. It should provide readers with value, which means that it must be more than just sales messages. It should contain information which informs, entertains or otherwise benefits the readers.  
     
  3. Advertising in other peoples emails:  
  Instead of producing your own newsletter, you can find newsletters published by others and pay them to put your advertisement in the emails they send their subscribers.  
     
  4. Viral email marketing:  
  The goal of viral email marketing is to create a campaign that appeals to a consumer so that they will spread it.  
     
  Email marketing is the fastest growing area of online advertising due to its success rate and the return on investment (ROI).  
     
  We offer the following Email Marketing solutions:  
  Email Branding  
  Bulk Email  
  Electronic Newsletters  
     
  Connect with us for all your email marketing requirements.  
 

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  Benefits of Email Marketing  
     
  1. Email is the most used tool on the internet.  
  2. Opt-in email marketing is cost effective and has a higher return on investment (ROI).  
  2. Email is a two way communication. Clients have expressed interest and have given you permission to contact them. Clients can therefore respond to your
    marketing message and pass it on driving friend recommendation.
 
  3. Email addresses are individuals waiting to be turned into customers. By increasing your database you increase your ability to drives sales and revenue.  
  4. Email marketing helps you to retain customers through regular communication.  
  5. By profiling your data base, this allows you to optimize effective sales targeting of your products or services. Find out what your clients want and give
    them more of what they want.
 
     
  Connect with us for all your email marketing requirements.  
 

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  Is it Spam?  
     
  No it is not spam. If you are accused of sending spam, you may find your email accounts closed down and you will lose your reputation.  
  The long-term successful email marketing relationships with customers can only work if they are permission based.  
  Permission is when your customer buys something from you online or offline and they tick a box marked "please send me news about your product updates via email". You now have "permission" to send that person product updates by email, provided that you also give them the opportunity to "unsubscribe" at any time.  
   
  Make sure you get into your clients address book!  
     
  Want to know the secret to reaching the inbox? It’s the address book. Get in there, and you’re more likely to bypass any

filters and show up just the way you want to. So remind your audience members to add you to their address books (or white

lists or safe senders lists) every chance you get.

 
     
  Connect with us for all your email marketing requirements.  
 

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