Why do Email Marketing?
Why should your Business do Bulk Email Marketing?
Email marketing is a value exchange between business and customer. You’re essentially trading your information for their time. Thus, with a strong content driven campaign, email is more powerful than any other digital channel.
Why? Because it has the ability to centralize the conversation about your business or information about your product to a highly personal environment — your inbox.
Email provides a direct line of communication between marketer and the decision maker. Email marketing provides the most direct line between product introduction and sales conversion.
It’s also amazingly cost-effective and according to the Direct Marketing Association, delivers around 4,300% ROI.
Good newsletter content keeps your customers engaged, keeps the relationship active and mutual, and allows you to leverage off the relationship in moving your products and services through digital word of mouth to other prospects
Some interesting facts…
80% Of consumers make purchases as a direct outcome of email. Bulk mail remains one of the most powerful sales drivers online.
90% Of consumers go online to send and receive emails everyday. Email has become integrated in virtually all facets of life. Make sure you appears where your customers are looking.
42% Consumers said that they preferred receiving promotional emails from companies. The statistics speak for themselves. If your customers are interested in your product, make sure you deliver.
49% Of email marketers said their newsletter routinely justified themselves. Bulk mail retains one of the highest returns on investment for any given marketing tactic.
80% Of marketers believed that social sharing extended the reach of email content to new markets. Many believed social media to be the end of email. Instead, it added even more value.
Connect with us for all your email marketing requirements.