What is Responsive Web Design?
Responsive web design (RWD) is an approach to web design that makes your web page look good on all devices (desktops, tablets, and phones). It provides an optimal viewing and interaction experience for easy reading and navigation with a minimum of resizing, panning, and scrolling.
Content and images are adjusted according to the varying width of the display, ensuring that it views in an optimal way, providing the best user experience possible. Websites should respond to the user’s behaviour and environment based on screen size, platform and orientation, automatically responding to the user’s preferences. It is a mix of flexible grids and layouts, content and images, eliminating the need for a different design and development phase for each new gadget on the market. There is a seamless switch between layouts depending on the devices on which the website is viewed.
Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. If a website is not responsive there is a good chance that mobile and tablet users will be dissatisfied with the experience they get when viewing a website, often resulting in users not revisiting such sites in search of more user friendly websites.
The responsiveness of websites has become so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device, penalizing sites that are not mobile friendly, reducing Google searchbility.
Basically, Responsive Web Design has become the expected norm for website design.